|MSGM Spring RTW 2013. Photo Courtesy of MSGm Italia.|
MSGM is an italian baby brand (since 2008), but is doing big steps into fashion world collection after collection, wining new adepts. As soon as I discovered their first collection they've got me.
Everything I love: unexpected mixtures of patterns, full color, fun, prints and more prints. For Spring 2013 I find pretty much interesting how such fantastic and eclectic blend of diverse ethnic patterns, exotic animal prints, mixed stripes and historically recognized Navajo tribe motifs (1800) come together to exude an easy-perfection full of coolness.
My Eye: Turbans (Oh I love turbans you know), mixing unthinkable prints within each other, and girlish mini dresses.
The entire collection's vibe is youthfull, full of energy, and transmits that "chill out-chic" new generations love to print on their outfits. The brand invite the fashion lovers to go out the box, that's why I heart it. Therefore, let's keep mixing and matching different types of textiles and prints. Fashion it's all about fun.